By Anita Saran
About the course
Outline
Learn to write sparkling copy that makes history. You’ll learn how to get ideas, what makes an ad persuade and motivate, how to write headlines that grab attention and body copy that never bores.
Length of the Course
The course will have around 9 chapters, each based on the subject being discussed. For instance, ‘Ideas' or ‘Writing Body Copy'.
The estimated length of the entire course is around 19,000 words.
Question/Evaluation Exercises
There will be Assignments at the end of each chapter which will be evaluated. There is also a final certification test which must be taken for award of the certificate for this course. Evaluation will be done at the end of the course.
E-mail Queries
Aspirants can also send in their specific queries to the writer of the course via our email address chillifreeze@chillibreeze.com , which can be answered in about 3 days’ time.
About the Course Instructor
The David Ogilvy Award winner, Anita Saran, has had 28 years in the business in agencies like Ogilvy & Mather where she spent 11 years. She has worked on high-profile accounts like British Airways, Unilever, Lakme, Welcomgroup, Seagrams, Monster.com, Asian Paints, American Express, ING Vysya, IBM, McDowells, and more.
List of Chapters/Sections in this course
Chapter 1: What it Takes to be a Good Copywriter
Chapter 2: Ideas
Chapter 3: Corporate/Institutional Advertising
Chapter 4a: Headlines and Brand Names
Chapter 4b: More on Headlines
Chapter 5: Body Copy
Chapter 6: Body Copy- The Finer Points
Chapter 7: Evaluating Creative
Chapter 8: Evaluating a Brief
IMPORTANT: How the payment and download system works
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